Privacy Policy & Cookie Notice

1. Introduction

app-factory.dev Limited is committed to protecting your privacy and ensuring the security of your data. This Privacy Policy explains how we collect, use, process, and protect your information when you use our PetPal platform.

This policy complies with the EU General Data Protection Regulation (GDPR), the UK Data Protection Act 2018, and other applicable privacy laws.

2. Data Controller

app-factory.dev Limited is the Data Controller for the personal data collected through PetPal. We are registered in England and Wales with company number 16567409.

3. Information We Collect

Personal Data You Provide:

• Account information (name, email address)
• Dog profile information (breed, age, name, behaviour details)
• Training preferences and goals
• Communications with our support team
• Feedback and reviews you submit

Automatically Collected Data:

• Usage data and analytics
• Device information and IP addresses
• Log files and error reports
• Performance and security monitoring data

4. Legal Basis for Processing

We process your personal data under the following legal bases:

• Contract: Processing necessary to provide PetPal services to you
• Legitimate Interests: Service improvement, security, fraud prevention
• Consent: Marketing communications (where applicable)
• Legal Obligation: Compliance with applicable laws

5. How We Use Your Data

We use the information we collect to:

• Provide personalised dog training recommendations
• Create and manage your dog's profile
• Track training progress and adapt advice
• Improve our AI training advisor capabilities
• Communicate service updates and (with consent) marketing
• Ensure platform security and prevent fraud
• Comply with legal obligations

6. AI and Training Data

PetPal uses artificial intelligence to provide personalised training recommendations. Your dog's profile data and your interactions with the service may be used to:

• Generate personalised training advice
• Improve the accuracy of our AI models (in anonymised, aggregated form)
• Research breed-specific behaviour patterns (anonymised)

We do not sell your personal data to third parties for their marketing purposes.

7. Data Sharing

We may share your data with:

• Service Providers: Cloud hosting, analytics, email services
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In connection with mergers or acquisitions

8. Data Retention

We retain your personal data for as long as your account is active or as needed to provide services. After account deletion, we may retain certain data for legal compliance, dispute resolution, or legitimate business purposes for up to 7 years.

9. Your Rights

Under GDPR and UK data protection law, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data ("right to be forgotten")
• Restriction: Limit how we process your data
• Portability: Receive your data in a portable format
• Object: Object to processing based on legitimate interests
• Withdraw Consent: Where processing is based on consent

To exercise these rights, contact us at privacy@app-factory.dev

10. Cookies

We use cookies and similar technologies to:

• Essential Cookies: Required for basic functionality
• Analytics Cookies: Help us understand how you use PetPal
• Preference Cookies: Remember your settings and choices

You can control cookies through your browser settings. Note that disabling certain cookies may affect functionality.

11. Security

We implement appropriate technical and organisational measures to protect your data, including:

• Encryption in transit and at rest
• Access controls and authentication
• Regular security assessments
• Staff training on data protection

12. International Transfers

Your data may be transferred to and processed in countries outside the UK/EEA. We ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission.

13. Children's Privacy

PetPal is not intended for children under 16. We do not knowingly collect personal data from children. If you believe a child has provided us with personal data, please contact us.

14. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or through the Service. Your continued use after changes constitutes acceptance.

15. Contact Us

For privacy-related questions or to exercise your rights:

• Email: privacy@app-factory.dev
• Company: app-factory.dev Limited
• Company Number: 16567409

You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk